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Castrol India
has tied up with Volvo Cars India to supply its high-performance lubricants to
the auto manufacturer. Volvo Cars, a division of Ford India, was launched in September
2007. Ford has
proposed introducing two of Volvo''s premium models in India - the Volvo S80 luxury
sedan and the Volvo XC90 sports utility vehicle with three engine offerings; 2.5
litre (diesel), 3.2-litre (petrol) and 4.4-litre (petrol) that will be available
on both the models respectively and will have a semi-automatic gearbox. The
company proposes to introduce the two brands for Rs38 lakh, and Rs45 lakh respectively.
(See: In
the lap of luxury: Volvo enters India with two cars) The company is due
to announce the launch dates for the two models. The vehicles, which were originally
due for entry on Indian roads at the end of 2006, were delayed due to certain
issues in meeting the homologation requirements. They had been undergoing. The
homologation process at the Automotive Research Association of India (ARAI) Under
the agreement, Castrol will supply its highest technology product - Castrol Edge,
for exclusive service fill to all Volvo dealers in India. Prior to the approval
from Volvo, Castrol Edge was successfully tested by Volvo for over 100,000 km
in field trials across India, over a period of one year. All Volvo cars sold in
India will be pre-filled with Castrol lubricants. "Volvo
has partnered with Castrol globally and so when we launched Volvo cars in India,
Castrol was our first choice," said Paul de Voijs, managing director, Volvo
Car India. "We are confident that Castrol India will provide us with the
highest level of quality and product technology backed by world class service
which we receive from Castrol companies across the world. Castrol''s width and
depth of distribution will ensure that Volvo dealers are well supported across
the country." A
S Ramchander, automotive director, Castrol India Ltd, said, "I am very happy
that Volvo Cars have made an entry into India. They believe in "responsible
luxury" and focus strongly on safety, something that is very close to Castrol
as well. Besides supplying products and services, we are also exploring possibilities
of working together in the areas of Safety and Environment. Castrol is the leading
automotive lubricant brand in India and globally as well. Castrol Edge is a specially
formulated, premium quality engine oil, engineered to meet the toughest and most
demanding performance standards. Castrol EDGE guarantees that the car''s engine
delivers everything it should, and a little bit more." Castrol
India Limited is a public limited company in which 70.92 per cent of the paid-up
capital is held by Castrol Limited, UK, which is a part of BP Group worldwide.
Starting off as a trading unit in India, Castrol has emerged the largest lubricant
company in the retail automotive segment. Castrol has constantly demonstrated
its commitment to Indian consumers by offering world class products, backed by
the highest level of customer service. Castrol India is acknowledged as the technology
leader in the Indian lubricant industry.
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