Capgemini has launched its first-ever advertising campaign in India. The campaign, designed by Euro-RSCG, features the consulting fiirm's collaborative business experience. It becomes the first European offshore and consulting businesses in India to do undertake advertising.

The campaign, part of a global communications effort and created by Euro RSCG, was launched in the US and Canada in June this year. It will run in India through August and then in France, Netherlands, Germany and the UK from September.

The press, internet and outdoor (in airports) campaign has an extensive complementary below-the-line advertising and is aimed at increasing brand awareness, and supporting its planned recruitment of new hires, announced earlier this year.

Capgemini India has been enjoying an 80-per cent yearly growth. In May 2006, it employed more than 4,000 people, and announced its decision to expand it to around 6,000 by the end of 2006 and 10,000 by the end of 2007. The US and Europe represent half of Capgemini India''s workflow.

Earlier in March this year it opened its third centre in Kolkata after Mumbai and Bangalore, as part of its Rightshore network of BPO centres focused on strategic, high-value business process and IT outsourcing assignments, complementing its presence in Poland (Krakow) and China (Guangzhou).

Capgemini, which was named in the ''leaders category'' of the International Association of Outsourcing Professionals' first industry-wide benchmark for outsourcing excellence, had ranked fifth worldwide in May this year.