Café Coffee Day (CCD) is coming out with a pilot project fo which it has mandated Euro RSCG Bangalore to handle the creatives. Café Coffee Day says that if any of the tested products are launched on a national level, then CreativeLand Asia, CCD's agency which handles the creative duties of the coffee chain, would handle the communication.
CCD is olans to test an undisclosed new initiative at a few select outlets, for which Euro RSCG would work on the communication.
The project is pegged at less than a crore of ruppees.
CreativeLand Asia is responsible for the tagline 'A lot can happen over coffee'. Though CCD has not done much of mass media advertising, it has been a success story and is very popular amongst youngsters.
Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd.