Chennai: German automaker BMW launched the new BMW M3 coupe in Chennai on Tuesday and also opened its first ultra-modern showroom, KUN, in the southern metro.
The automaker has also invested $750,000 to raise the production capacity of its Chennai plant from 1,700 to 3,000 units per year with the introduction of new workstations and optimisation of the current assembly lines on a single-shift basis, Peter Kronschnabl, president, BMW India, said.
BMW, which started its Indian operations in 2007 at Chennai sold 1,387 cars in the domestic market as against the estimated target of 1,000 in its debut year. The plant, which catered to roughly 80 per cent of the domestic sales, will manufacture the 3 and 5 Series premium quality cars exclusively for the Indian market.
Banking on the strong and growing Indian economy, the company has set a target to sell around 2,000 cars in India in 2008 and expects the sales volume to go upto 10,000 cars by 2010, Kronschnabl added.
First of the M series from BMW, M3 coupe is a two-door luxury car, which is powered by a 3999cc V8 petrol engine. Top-notch performance and pure luxury combined with perfect handling render this car all reasons to justify its worth.
These luxury sport vehicles are priced from Rs75 lakh to upwards of Rs1 crore.
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