Mumbai: Bharti Airtel has entered into a strategic alliance with internet search engine major, Google. The internet giant's search services will be offered to Airtel customers.
Under the agreement, Airtel will bring Google search to the Airtel Live mobile WAP portal. Google will also incorporate mobile advertisements on the Airtel Live mobile portal.
"In India, the mobile growth has surpassed the growth of PCs. With this unique partnership, Internet will be converged into a handheld device enabling anytime anywhere access to information and entertainment for Airtel customers," said Bharti Airtel president Manoj Kohli.
The Google search engine on Airtel Live mobile portal will enable Airtel users to use the Google search engine to easily access content. Google will power searches on Airtel Live in two areas - on-Net (rich content on Airtel Live) and off-Net (internet on mobile).
Airtel Live offers over 50,000 exclusive pieces of content, including information such as news, stock ticker and sports scores and downloadable content like games, music, video clips and wall papers.