Indian telecom major, Airtel has ended its 15-year association with Rediffusion Y&R and has roped in JWT to handle its creative mandate.
The account size is pegged at Rs 400 crore.
JWT already handles Airtel's DTH business, Airtel Digital TV, while Madison Media continues to handle media.
After reviewing its media performance, Airtel retained Madison Media as its media partner besides allotting it digital and OOH duties. (See: Airtel retains Madison Media, allots OOH, digital duties)