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Bangalore: The US Polo Association has signed up a licensing agreement
with domestic textile major Arvind Mills Ltd. As part of the agreement, Arvind
would design and distribute US Polo branded sportswear and accessories, and would
also set up the flagship brand stores in India. David
Cummings, CEO, US Polo Association Brand, said that international expansion is
a key strategy for the US Polo Association Brand. He
said that Arvind Brands, which currently manages a number of prominent international
brands, has the skill, business acumen, experience and infrastructure to successfully
introduce and develop the US Polo Association Brand in retail by establishing
the US Polo Association Brand retail stores throughout India. Sanjay
Lalbhai, chairman and managing director of Arvind Mills, said that Arvind Brands
is excited and eager work with the US Polo Association, which is the official
governing body for the sport of polo in the US since 1890. Lalbhai
said that Arvind is looking forward to offering a line of classic American styling,
which captures the true spirit of the sport of polo. He
said that India has been associated with sport of polo for centuries, with the
Calcutta Polo Club being the oldest active Polo Club in the world. With
a $1 billion in turnover, the US Polo Association retails men''s, women''s, and
children''s sportswear, clothing and accessories such as socks, neckwear, hats
and bags, and small leather goods. The
brand has 35 standalone retail stores, and a US Polo Association denim store with
a network of 60 partners that spans master licensees, direct licensees and sub-licensees.
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