Bangalore has Arrow's largest retail store in the world

Mumbai: Premium crafted menswear leader Arrow has launched its largest retail store in the world at Bangalore's Brigade Road in the heart of the city's shopping and business centre. Styled according to Arrow's new retail format, the exclusive store is spread across 4,000 sq feet.

Speaking at the launch, Darshan Mehta, president, Arvind Brands, said, "The new store will offer the latest Arrow collections for both men and women. For the first time, separate sections devoted to Suits and Arrow's Sport collection have been included to maximize your shopping convenience. Bangalore is a very important market for us and we are promising our customers the very best - in service, style and comfort."

Arrow accessories such as caps, bags, ties, belts and socks will also be on offer, thus ensuring that each customer experiences the brand's craftsmanship, fashion and style. Customers will also be offered Arrow's unique value-add services like 24-hour response and Aristocracy-the loyalty programme at this store.

As part of the evening's entertainment, a 20-minute stand up act on 'The Wisdom of Jeeves' was staged by two of Bangalore's well-known theatre personalities - Ashvin Mathew and Vivek Madan.

Currently displaying the latest Fall-Winter collections from Arrow Premium, Classic, Urban and Sport for men, the store also features Corporate and Urban wear for Women. The Arrow Flagship store is located on Brigade Road, Bangalore.

Arrow Company is a part of Phillips - Van Heusen Corporation, USA. PVH also owns international premium brands such as Calvin Klein, Kenneth Cole and Izod.

Arrow began operations in the USA in 1851 and soon established itself as a leader in men's fashion. The Arrow wardrobe is available in four ranges - America's Premium, America's Classic, America's Sport and Arrow Urban.

Arrow has also recently forayed into the women's wear market with a range of branded apparel to cater to various occasions for the modern woman. Through the years, Arrow's expertise and continuous monitoring of fashion trends and customer needs has put the brand at the forefront of the ever-changing apparel market.