Idea Cellular launches 4G services in West Bengal

Idea Cellular, the country's third-largest operator with about 200 million subscribers, has launched 4G services in West Bengal circle on Monday. Starting today, Idea customers in Bardhaman, Krishnanagar and Arambagh will get the services, along with the bouquet of its digital applications – Idea Music Lounge, Idea Movie Club and Idea Game Spark.

By April 2017, the company will further expand its 4G services to cover more than 30 towns in the circle, including the major towns of Durgapur, Asansol, Kharagpur, Haldia, Behrampur, Siliguri.

Idea's 4G services were flagged off in three towns along with trade and consumer engagement activities which created a huge buzz and excitement.

Idea has also launched Digital Idea, a suite of digital applications for the on-the-move consumers of West Bengal. As part of the Digital Idea offerings, the company will offer a suite of three entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark - for its over 6.3 million customers in the circle.

''Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Idea has grown to become the third-largest operator in West Bengal, in the shortest span of time, on the back of rapid network expansion and growth in market share. We are confident that 4G services will further boost our market presence and enable a digital lifestyle for the people of the region,'' Anish Roy, COO – Corporate, Idea Cellular said.

Idea has introduced a range of offers such as hourly 4G data packs priced at Rs 21 and free data with unlimited calling on 4G handsets to an introductory offer of complimentary SIM upgrade with 2GB 4G data valid for 14 days.