Idea Cellular today launched a national inter-school skills fest, 'Kaho What's Your Idea.'
The idea behind the initiative is to start a movement focusing on the development of school children's all round personality by engaging them in activities that promote logical thinking, application of memory skills and real life skills besides honing their general knowledge and current affairs.
Anupama Ahluwalia, senior vice president, marketing, IDEA Cellular, said, ''Idea has recognised the need for skills beyond academics, among school children. 'Kaho What's Your Idea' campaign will give them a platform to speak their mind and test themselves in a holistic manner during their formative age, for building a better future.''
The initiative will reach out to over 2 lakh children in 3,000 schools across 100 Indian cities, with the support of Derek O'Brien & Associates, which is also the content partner for the initiative.
The programme will be open for students of standard 8 to 12 and will be held in three stages, first a 10-minute test, second the city finals and third the national finals, which will be hosted by quizmaster Derek O'Brien.
The ground activities will take off in September 2010, and will continue till the end of the current academic session.