IBM launches new energy-efficient data centres in India

18 Jul 2008

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Mumbai: IBM today announced the launch of its new modular data centers, marking the second phase of of its green energy programme in India - Project Big Green (PBG 2.0) - which aims at saving energy consumption by as much as 50 per cent.

Under the programme, IBM is introducing new products and services to help enterprises build ''greener" technology infrastructures that can meet growing business requirements, senior officials of the company said.

IBM launched 'Project Big Green' last year and committed $1 billion globally to deliver technologies that help clients increase energy efficiency levels in their data centers dramatically.

The energy-efficient data centres launched today, are designed to power businesses ranging from large enterprises to small organisations, IBM said.

The new data centers, which can reduce energy consumption by as much as 50 per cent, include portable modular data center (PMDC) which provides a fully functional data center in a pod-like form with a complete physical infrastructure, including power and cooling systems and remote monitoring;  enterprise modular data center (EMDC), which is an enterprise class data center ''shrink-wrapped'' and standardised from 5,000 sq ft up to 20,000 sq ft.; High Density Zone (HDZ) which is a modular system providing incremental cooling and power capability in existing data centers that are tapped out of capacity, IBM said.

''With the launch of the second phase of the PBG, clients in India will have access to some of the most advanced green technologies and services for their data centres," Steve Sams, vice-president, Global Site & Facilities Services, IBM Corporation, said.

IBM expects to further increase its marketshare with the launch of these new and innovative data center solutions.

IBM said it has signed over a dozen clients for its scalable modular data centers or SMDCs since the time it was introduced in India last year. Some of these clients are Fiat India, Bharat Bijlee, Atlas Copco, Apollo Sindhoori, APL, FINO and Religare, it said.

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