TVS Electronics launches black keyboard
By Venkatachari Jagannathan | 20 Jan 2004
With this launch TVS Electronics expects to strengthen its market share; the company has already sold more than 1.5 million TVS Gold keyboards. According to the company, the high quality mechanical switches have a five-fold longer life span than ordinary keyboard switches and ensure the least fatigue to the user. IDC estimates the market demand for keyboards in India in 2004 at 35,00,000 units. Out of this, the market for mechanical keyboards is approximately 14 per cent. TVS-E is the market leader in this segment with over an 50 per cent market share.