Rediffusion DY&R bags creative mandate for Arvind Mills' Arrow

25 Feb 2009

1

Rediffusion DY&R, Bengaluru, has won the creative duties for Arrow, the premium apparel brand from Arvind Mills. Arrow has always been perceived as a brand for formal business occasions but in 2007 it wooed the younger audiences with the 'When you know' theme. ANC has been working on the brand since its inception in 1994.

Other agencies that had pitched for the account were Bates 141, Saatchi & Saatchi, Meridian and Alok Nanda Communications (ANC). The size of the business is about Rs6-7 crore. The media duties will be handled by Maxus.

The 'When you know' campaign targeted the SEC A male. It took off from the thought that true sophisticates appreciate what is right, know how to dress in different cultures and hunt for the right collectibles. The pitch, however, was called because the brand needed a fresher perspective.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers