Online video advertising network and video ad platform company Vdopia today announced an online video advertising deal with Web18, the online arm of Network 18 Group, a leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses.
As per the deal, Web 18 will use Vdopia video ad platform for delivering ads on its video content and Vdopia Ad Network will procure and serve advertisements for all video content across all Web 18 sites.
Web18 has a list of destination sites including news site ibnlive.com, financial site moneycontrol.com, josh18.com, cricketnext.com, tech2.com and buzz18.com.
A large number of viewers are now accessing news and other content on the internet across these sites.
"Web18 is amongst the leading internet companies in the country today and videos at ibnlive and moneycontrol are huge hit amongst the internet audience not only in India but across the world." said Srikanth, founder, Vdopia.
VDOAd, Vdopia's video ad platform, provides video ad serving technology to most premium Internet TV channels in India. It is the most effective way for advertisers to reach out to Indians worldwide. The Vdopia ad network reaches a very high percentage of Indian audience worldwide, connecting brand advertisers in more than 100 M video streams of premium content every month.
"We are very pleased to announce our deal with Vdopia. They are the Video Monetization Specialists on the internet," says Rajan Srinivasan, sales head, Web18.
"Vdopia has combination of excellent team, superior technology, innovative ad formats and amazing understanding of the Indian and NRI markets. Through their innovations in the video advertising formats Vdopia opens many new monetization opportunities for publishers making them the pioneers in the video advertising field. We have been working with them now for over six months and they are strategically an important partner for us, as we are seeing tremendous growth in video viewership across our sites."
He added "The viewership of online videos across Web18 sites has exploded this year. Videos have become critical part of online experience for users. Web18 is committed to be part of this experience. Viewers from all across the world come to Web18 to watch latest news, events etc."
Vdopia is the largest video ad network and video ad platform company that targets Indians across the world. It provides advertisers opportunity to advertise on the most premium online video content available on the internet. The company's proprietary BrandConnect Ad technology combines the advantages of TV and Internet and provides unprecedented value to brand advertisers and publishers, allowing Vdopia to deliver industry leading CPMs. Vdopia is the first video ad network that has managed to monetize online video content effectively; this has resulted in massive growth in online video across all Indian websites.
Vdopia is founded by Stanford and IIT graduates. The company currently has sales and development offices at San Jose, CA, Gurgaon and Mumbai, India.