Mitsubishi Motors Corporation and Japanese-based electronic company Bic Camera Inc today signed an agreement whereby Bic Camera will display Mitsubishi's electric vehicle i-MiEV in its retail stores.
The companies certified "eco-first companies" from Japan's Ministry of Environment will work together to promote electric vehicles.
Bic Camera's Yurakucho store in Tokyo will start displaying i-MiEV at its store front as of today. The discount retailer will showcase the vehicle at four of its biggest stores around Tokyo, offering test drives and car information to shoppers.
With the zero emission i-MiEV, Mitusubishi was the first major carmaker to sell purely battery-powered electric cars in July 2009.