Airtel digital TV offers channels in multiple languages
03 Nov 2010
The DTH service arm of Bharti Airtel, Airtel digital TV on Tuesday announced that it now has 12 different channels with voice feeds in multiple languages, on its platform.
With this, Airtel digital TV customers can choose to have voice feeds in languages other than the only default option.
Customers can see top of the line channels in Hindi, Tamil, Telegu at no additional cost, the company said in a statement.
The 12 channels with multiple voice feeds are Cartoon Network, Pogo, Hungama, Disney XD, Disney Channel, Discovery, Fox History, What's on Airtel-HELP Channel, Nick India, NGC Animal Planet and TLC.
''Availability of entertainment in a language of choice is a key customer need that is spurring the uptake of DTH as a category,'' said Sugato Banerji, chief marketing officer, DTH services, Bharti Airtel.
''Our consumer research has shown that content itself is the key driver of viewer choice.
Whether small or big town, the viewer is still keen to watch high quality relevant content available in niche genres like kids, lifestyle, infotainment, which is why we have been focussing on getting the language feeds on these genres activated as soon as they are available.''
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