Multi-channel direct marketing platforms company and owner of a deal-a-day site, SnapDeal.com, Jasper today launched the 'Jasper Marketing Innovation Fund' with a corpus of $2 million.
The fund will aim at enabling companies and entrepreneurs in the marketing services and technologies sector in India to scale their products rapidly.
"We are looking for very sharp and committed entrepreneurs who are passionate about build great products to meet marketing needs of retail businesses," says Kunal Bahl, CEO of Jasper.
The company will look at the customer activation, loyalty, efficient brand promotions, social media, database marketing, mobile marketing sectors, among others.
Jasper has extended its presence in 30 cities in India and five countries across the globe within a span of two years. It provides multi-channel direct marketing platforms in India across consumer products, financial services, consumer durables, retail, technology and telecom industries.
SnapDeal.com offers an attractive deal everyday (upto 90 per cent off) on dining, recreation, entertainment, sports, weekend getaways, among others.