Red FM invites listeners to sleuth with RJ Malishka
22 Jun 2010
Taking a cue from its earlier campaign, Malishka Ko Bataun Kya (Should we tell Malishka), Red FM has started a new initiative Malishka Ka Jasoos (Malishka's detective) with popular RJ Malishka in Mumbai.
The initiative urges listeners to report issues, inside news and stories, which they wish discussed on the radio channel, as Red FM's undercover agents or Jasoos.
The messages will be discussed on Red FM's breakfast show. There's also the Best Jasoos award up for grabs every week for the sleuths.
The campaign is an attempt to boost listener interactivity by roping them in for generating content as per Nisha Narayanan, senior vice-president, projects and programming, Red FM.
The radio station will use outdoor, print, online, on-air and ground promotions to support the campaign.
Red FM has enlisted an exclusive number 9702000935 for listeners to interact with RJ Malishka. They can also participate by posting messages on Red FM's Facebook, Twitter pages and at on-ground centers created for the campaign.
Ground promotion centers or ''Jasoosi booths'' will be setup at major malls across the city, Barista outlets and in some offices too wherein listeners can record their scoops.
Also, to perk up the interactivity, people dressed as detective Karamachand and his assistant will visit various malls.
The outdoor campaign is through hoardings put up at bus shelters, trains and autos.
