Ad network operator Oridian has announced the appointment of integrated media solutions provier, Integrid Media, as its exclusive seller of web advertising properties for India.
Oridan, which says it has operations in 40 countries including the US, UK and Australia, is part of the Hyderabad-based Ybrant Digital, the owner of AdDynamix, MediosOne, VoloMP, AMS and WordCents.
The announcement comes after the partnership of Ybrant's global search-based internet advertising network provider MediosOne with Integrid in March 2007.
Oridian online media solutions enables premium websites to monetise their international traffic in more than 40 countries while offering advertisers and agencies dedicated and optimised campaign management.
The deal enables Oridian to tap Integrid Media's veteran media professionals with extensive experience and a broad network of contacts within agencies and clients as well as influence in the market.
"With most of the online advertisers on the MediosOne network, our earlier partnership with Integrid has been truly fruitful. I am sure Oridian joining hands with Integrid will further strengthen the relationship and take it to the next level. We are excited to be cementing our relationship with this company of great caliber," said Gal Ekstein, General Manager of Oridian Global. "We have been working as a team with Integrid Media for a year now, and this exclusive agreement will go far in strengthening our presence in India."
"We are continually looking for ways to not only up our service, but also the product itself," said Anil Mishra, CEO of Integrid Media. "By partnering with Oridian, we offer publishers quality content ads, while at the same time ensuring advertisers the prime promotional space on leading web properties. This in turn, will enable us to offer more effective campaigns to our clients."