labels: Foods / beverages, Brand Dossier
Now, Nutrela as a beverage news
12 March 2008

Mumbai: Ruchi Soya Industries, owners of the flagship brand Nutrela, has announced a product portfolio expansion by launching their latest offering, N'rich, in the beverage segment.

N'rich is a packaged, 100 per cent preservative-free fruit juice brand offering consumers the great taste and wholesome nutrition of fruit Juices in a hygienic and attractive pack. N'rich is a protein drink available in 3 distinct flavours, rich in vitamins, minerals and antioxidants, making it a healthy beverage. The flavours are a rich combination of exotic fruits like Apple Kiwi, Apple Peach and Multifruit.

The range of fruit juices are an assortment of traditional Indian and international flavours. The product will be offered in all leading metros. Packaged in the latest TetraPak packs using cold fill technology and spill-proof double seal cap for packaging, N'rich is available in 2 pack sizes of 200ml priced at Rs15 and a 1 Litre Tetra Pack priced at Rs75.

On the occasion of the launch, Sarvesh Shahra, head of the foods division at RSIL said, "While all segments of the beverage market are evolving, the growth seems to be directed more towards healthy, light and low-calorie drinks, in particular organic and fruit juice varieties. We at Ruchi Soya Industries Ltd have created N'rich using an innovative technology and recipe that includes ingredients from natural sources, capitalising on the growing consumer demand for premium and more nutritious products".

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Now, Nutrela as a beverage