Advertising / branding
Ad Club announces Young Achievers Awards for the first time
18 July 2008
Build a strong, tangible brand: The Kingfisher way!
11 July 2008
Kingfisher extends Kingfisher brand to wines in India
10 July 2008
Pepsi ousts Sachin as brand ambassador
10 July 2008
General Motors India rolls out an aggressive marketing communication campaign for Chevrolet Spark
07 July 2008
ASCI gets advertisers to fall in line
03 July 2008
BT takes Virgin to ASA over misleading broadband speeds
03 July 2008
Bata sells off Hawai to Brazilian firm; to open 250 new stores
23 June 2008
Aker Kvaerner changes its name to Aker Solutions
12 June 2008
Broadband advertising: Call for new code to cover mobile internet
07 June 2008
Ford Flex marketing campaign to kick off in style
07 June 2008
DJ&C to become a Rs1000-crore brand by 2010 under Future Brands
30 May 2008
Avon to launch new line 'Bond Girl 007'
27 May 2008
News Corp's Fox Network to launch Latin American online advertising network
19 May 2008
Lynn de Souza to head the newly consolidated Lintas Media Group
15 May 2008
Priyanka Chopra to be new brand ambassador of Pond’s
07 May 2008
Personal branding: The art of managing your personal brand
07 May 2008
Rondeep Gogoi moves to Mudra, Delhi as creative director
30 April 2008
Dentsu Marcom's new Mumbai head is R Ravi Shankar
30 April 2008
International oil majors fare poorly in transparency, says Transparency International
28 April 2008
Tatas 57th in global ranking: Brand Finance
28 April 2008
HPCL empanels Leo Burnett, JWT and Mudra for its Rs45-crore account
28 April 2008
7UP to rescue of Earthlings from alien invaders
26 April 2008
Lowe Worldwide accepts Prem Mehta’s decision to retire
25 April 2008
Shoppers Stop “Starts Something New”
24 April 2008
Cricketer Ishant Sharma brand ambassador for Fly phones
24 April 2008
JWT Bangalore wins ING Vysya Bank's creative work
23 April 2008
OOH Media partners CNBC TV18 for Emerging India Awards 2008
22 April 2008
Marketing via controversy: The Indian Premier League
21 April 2008
Kingfisher Airlines announces ‘Fly Kingfisher Fair Play Award’ for DLF Indian Premier League
21 April 2008
I&B Ministry says no more surrogate ads; broadcasters seek clarifications
17 April 2008
Vidya Balan new brand ambassador for Toshiba
16 April 2008
Ryan Menezes joins McCann Erickson as executive creative director
14 April 2008
Euro RSCG to manage advertising and PR for MDLR Airlines
14 April 2008
With employees as brand ambassadors, Ford set to re-claim its title in the US
11 April 2008
Yahoo to test Google AdSense; in alliance talks with AOL
10 April 2008
JWT India partners Japan's ADK to focus on Japanese business opportunities
10 April 2008
Philips hands over N. American LCD TV production to Japan’s Funai
09 April 2008
Amco launches new ad campaign for its risk-free batteries
09 April 2008
Goafest: Ad firm StrawberryFrog coming to India says founder Scott Goodson
07 April 2008
The Times of India's “Lead India” campaign wins Grand Prix for JWT India at Goafest 2008
07 April 2008
Leo Burnett's Luxor ad wins award, generates controversy at Goafest 2008
07 April 2008
Draw from our experience: NASSCOM tells ad industry
04 April 2008
3G big-bang will blind the industry within three years, says Nokia India CEO
04 April 2008
Advertising festival Goafest 2008 set to roll from 3 April
02 April 2008
Giorgio Armani to set shop in India
31 March 2008
Brand Deccan fades out as Kingfisher zooms in
28 March 2008
Katrina Kaif new brand ambassador for Slice
20 March 2008
Cinthol’s new brand ambassador:Hrithik Roshan
20 March 2008
Kingfisher Airlines bags DLF Indian Premier League umpiring rights for Rs.106 crores
20 March 2008
Samsung launches 5 new mobile phones; Aamir Khan to endorse the brand in India
13 March 2008
Nicholas Piramal renamed Piramal Healthcare in group-wide rebranding exercise
11 March 2008
Reliance Energy to become Reliance Infrastructure Ltd
11 March 2008
Xerox associates with Bombay Ad Club
08 March 2008
Edelweiss Capital emerges title sponsor for ICL
06 March 2008
Virgin Mobile to enter Indian telecom market in pact with Tata Teleservices
03 March 2008
Product of the year debuts in India
28 February 2008
Latest Thums Up’s campaign has brand ambassador Akshay Kumar doing a daredevil car chase on Malaysian streets
22 February 2008
DaimlerChrysler India renamed to Mercedes-Benz India
21 February 2008
Reliance Communications consolidates global telecom business under "Reliance Globalcom"
20 February 2008
Chevrolet's 2008 Malibu at Lo Nuestro Latin Music Awards
20 February 2008
HSBC heads the list of world's most valuable banking brands
19 February 2008
New TV Channel FIRANGI launches High Voltage Marketing Campaign across media
12 February 2008
Maaza launches communication initiative for the Summer of 2008
12 February 2008
Kale Consultants announces new brand positioning, focus on airline, logistics and travel
12 February 2008
Pepsi’s new brand ambassadors: Ranbir and Deepika
12 February 2008
Brand consolidation for Bosch in India
02 February 2008
WPP's JWT India to secure majority stake in Encompass
28 January 2008
Business of cricket: Ambani, Mallya, SRK, and Preity Zinta win IPL bids
24 January 2008
Big FM repositions its plank in TN
21 January 2008
Sify Technologies Limited launches new logo and identity
07 January 2008
Johnnie Walker Classic ‘Amateur Challenge’ Golf competition in Jan - Feb 2008
07 January 2008
No more “up to” business in advertising broadband: TRAI to ISPs
02 January 2008
Automobiles and their placement in movies: Good for the image?
28 December 2007
Takeovers and racial prejudice
21 December 2007
Tata Motors to unveil “Rs1-lakh car” at New Delhi Auto Expo
19 December 2007
Kareena Kapoor signs on as Anne French brand ambassador
15 December 2007
Tissot’s latest brand ambassador: Deepika Padukone
14 December 2007
LGEIL planning Rs1,000 crore for marketing
14 December 2007
Peter England moves in to the Elite league
12 December 2007
Eight US states sue Camel cigarettes maker Reynolds Tobacco over magazine ad
05 December 2007
Reebok Launches the GOAL collection in association with the John Abraham-Bipasha Basu starrer
03 December 2007
Mudra Communications to make a mark in South
30 November 2007
WPP to acquire Quasar Media in India
19 November 2007
Reliance mulls co-branding initiative for Vimal
15 November 2007
IBM predicts the end of advertising "as we know it"
15 November 2007
LG repositions brand on aspiration plank
15 November 2007
LG repositions brand on aspiration plank
12 November 2007
Incredible India pavilion at China International Travel Mart attracts visitors
03 November 2007
Publicis Groupe''s PR arm Manning Selvage & Lee''s to acquire top Indian PR firm Hanmer & Partners
02 November 2007
Kingfisher Airlines Names Deepika Padukone as Brand Ambassador
31 October 2007
Timex Watches rebrands itself Timex Group
31 October 2007
VSNL to be rebranded Tata Communications Limited
31 October 2007
Louis Philippe targets youth with sub-brand Lp
27 October 2007
Donear Industries postpones retail launch to December; appoints cricketer Yuvraj Singh as brand ambassador
26 October 2007
HBO wants to be known as a brand in India, rather than a TV channel
26 October 2007
Royal Classic looking at Middle East and South Asia (MESA) markets
26 October 2007
TCL introduces "Health TVs" this Diwali
23 October 2007
Kodak launches spectacle lenses
19 October 2007
Philips to add to its product range; Chalks out aggressive advertising budget
19 October 2007
United Spirits'' Bagpiper outpacing Diageo''s Johnnie Walker
19 October 2007
Hidesign to tap Chinese market with range of acessories
17 October 2007
Kores enters gift-marketing segment, launches metal pens
17 October 2007
Arvind Brands targets the south; plans brand extension in to footwear, watches
16 October 2007
Ricky Ponting is the new brand ambassador for Valvoline Cummins
16 October 2007
Lowe steals the show with Grand Effie at Advertising Club, Mumbai
13 October 2007
Angry with ad-rate hike, advertisers threaten TV boycott
12 October 2007
Nokia Siemens Network transfers Berlin radio access R&D operations to Wipro Technologies
12 October 2007
US Polo Association ties up with Arvind Mills
11 October 2007
Future Group planning an ad spend of Rs 50 crore
11 October 2007
Amway India launches TV campaign
09 October 2007
Greg Norman Collection signs licensing agreement with Better Than Before (BTB)
08 October 2007
Saying ''cheers'' to India, UB Group kicks off McDowell promo tour
08 October 2007
Fiat India seeks new advertising agency
08 October 2007
Dish TV signs up Shah Rukh Khan
04 October 2007
Reebok for long-term association with sportspersons
04 October 2007
Wipro launches quad-core desktops
04 October 2007
Zenith laptops below 25k
04 October 2007
Goodbye, Chrysler, no go, Benz, says Daimler - but shareholders do not like it
04 October 2007
Cow-Girl comes to town: Wrangler targets Indian women for its Wrangler Girl brand
03 October 2007
Tata Tea is waking up India with Jaago Re campaign
03 October 2007
BIG 92.7 FM rolls out TV campaign with Abhishek Bachchan as brand ambassador
29 September 2007
BSNL to change colours as part of brand strategy
28 September 2007
Sagarika Ghatge, aka Preeti Sabharwal, Reebok''s "Chak de" brand ambassador at Women''s World
28 September 2007
Kishore Biyani's Future Group to infuse Rs 750 crore for 'Brand Factory'
27 September 2007
Oberoi Towers to be re-branded Trident Towers; terminates Hilton alliance from Trident
26 September 2007
Carlsberg launches premium beer in India
24 September 2007
Incredible India bites into Big Apple
24 September 2007
The business of Twenty20 cricket advertising - a Monday with dollar signs!
24 September 2007
From Maxtouch to Orange to Hutch to Vodafone, but Coke still bets on the Orange; Fanta has a new ad campaign
22 September 2007
Flying Machine prepares to fly long haul with Abhishek Bachchan on board as brand ambassador
20 September 2007
Lara Dutta and Bobby Deol to endorse ''Pantaloons''
20 September 2007
Star seals the deal for an exclusive Vodafone rebranding campaign
20 September 2007
Vodafone to ''Make The Most Of Now'' with Hutch essence
20 September 2007
It''s a dog''s life: Hutch''s pug survives, the brand goes
19 September 2007
Publicis buys Capital Advertising
19 September 2007
Ads on Delhi Metro through Reliance Anil Dirubhai Ambani Group''s BigStreet
18 September 2007
FritoLay plans aggressive campaigns, to add variants to its brands
18 September 2007
Adidas ''Originals'' comes to India
17 September 2007
Aston Martin, Apple iPod, YouTube, Bang and Olufsen tops UK Superbrands'' Coolbrands list
14 September 2007
Reliance ropes in A R Rehman, Vishwanathan Anand, Aamir Khan for Vimal relaunch
14 September 2007
Something for luxury retailers to aspire to: Selfridges creates "The Wonder Room"
13 September 2007
Mudra DDB bags VW India account
12 September 2007
Future Media signs ad-deal with Inox multiplexes
12 September 2007
Leo Burnett is Bacardi''s new brand manager
11 September 2007
Moser Baer India launches optical disk drives; aims to capture 20-per cent market
11 September 2007
TV 18 Rebranded: now called Network 18
11 September 2007
Hindustan Unilever to set up ''hairwash domes'' to promote Dove
04 September 2007
DTH operators can pick channels of choice, rules TRAI
03 September 2007
China's Avic 1 floats public competition to find a name for its new aircraft
01 September 2007
Audio hardware maker Sonodyne plans a comeback
30 August 2007
Globus appoints Kareena Kapoor its new brand ambassador
29 August 2007
$3 billion worth of deals concluded at the Moscow air show
27 August 2007
Image makeover on at Union Bank
23 August 2007
Movie Channel MAX appoints TBWA as its creative agency
22 August 2007
Advertising Standards Council of India prohibits surrogate liquor ads
21 August 2007
Air India''s advertising campaign to promote non-stop US flights
21 August 2007
Louis Vuitton Moet Hennessy''s Fendi to open six stores in India
20 August 2007
Microsoft completes acquisition of aQuantive, creates advertiser and publisher solutions group
14 August 2007
UTI Bank officially becomes Axis Bank
30 July 2007
Google ranked fastest growing brand: Interbrand survey
28 July 2007
Maruti Udyog to be known as Maruti Suzuki India
26 July 2007
ITC extends the Ashirwad range to spices
26 July 2007
ITC launches new campaign for Mint-O-Fresh Cool Green
26 July 2007
WPP eyeing acquisitions in India
12 July 2007
Coke's deft Olympian manoeuvre
19 June 2007
eBay pulls out advertisements from Google
16 June 2007
Asian Dhall rebrands itself
15 June 2007
HLL''s Unveils new corporate identity
09 June 2007
No managment changes in Lintas India at present: Prem Mehta
11 May 2007
Ceat starts brand restructuring exercise
11 May 2007
New ad campaign from Citi
07 May 2007
UTI Bank to change name to Axis Bank
30 April 2007
Google dethrones Microsoft as top global brand
27 April 2007
ZenithOptimedia launches digital advertising arm
20 April 2007
Advertise with us
26 March 2007
Advertise with us
26 March 2007
Image overhaul for Jet Airways
24 March 2007
IOC told to stop using Red Cross symbol
16 February 2007
Rajesh Ananthasubramanian to head Brand Portrait''s US, Canadian operations
08 February 2007
Tata only Indian brand to figure among global top 250
08 February 2007
Brand India vies for top global charts by next decade
06 February 2007
Ambani brothers in fray for ICC sponsorship bid
24 January 2007
Kingfisher Airlines is Toyota's official F1 racing team partner
15 January 2007
J Srinivasan: The rubber baron
28 December 2006
TTK LIG: A global scale company and not a contract manufacturer
28 December 2006
How to understand the brand
27 December 2006
Firstsource reflects ICICI Onesource's philosophy
23 November 2006
PUMA and Ducati team up with new cooperation
07 November 2006
Grey Worldwide is first Indian advertising agency to win an Euro Effie
28 September 2006
FCB-Ulka Healthcare introduces new service
24 September 2006
World's largest Wrangler store in Bangalore recreates 'urban cowboy image'
23 August 2006
CEOs as brand ambassadors for cars?
18 August 2006
Coke retains top slot in BusinessWeek / Interbrand global brand rankings
01 August 2006
Realty''s latest fad
28 July 2006
Wockhardt acquires Dumex with Protinex, Farex brands from Royal Numico NV
30 June 2006
Indian brands must establish national advantages
27 May 2006
Subex Systems'' new brand signature highlights strategic focus
23 March 2006
Intel unveils new brand identity
03 January 2006
Suzuki Motor seeks injunction against 10 "Suzuki" brands
08 December 2005
Bharat Forge-Kalyani Group unveil new corporate identity
26 November 2005
AT&T begins life afresh with a new corporate logo
21 November 2005
Space TV yields ground to Tata Sky
14 November 2005
Tata Indicom launches India''s best-prepaid plan on True Paid
20 September 2005
Britannia New Zealand to launch new cheese flavours;
15 September 2005
Hindustan Lever launches spiced tea
02 September 2005
Jim Beam Brands acquires Teacher''s scotch whisky in India
11 August 2005
LG announces Onam festive offer on 'My PCs'
05 August 2005
Johnnie Walker celebrates 200th birthday of John Walker
25 July 2005
Wockhardt becomes only pharmaceutical Superbrand in India
20 July 2005
T-Sky to be the Tata-Star DTH service
08 July 2005
GSK makes a ''horlicks'' out its media meet
17 June 2005
Yamaha launches Fazer variants
13 June 2005
Texport Electronics to launch plasma TV
30 May 2005
Swift show of aggressive pricing
26 May 2005
A780 : Motorola''s next generation offering
26 April 2005
Coke launches Maaza in pineapple and orange variants
26 April 2005
Rajesh Exports to enter branded jewellery market
21 April 2005
The 1,00,000th Ford Ikon rolls out
05 April 2005
Coca -Cola launches new ''Thanda Series'' ad campaign
31 March 2005
Blaupunkt launches the first Blaupunkt Brand Shop in Mumbai
28 March 2005
Tata Tele signs up Sania Mirza as brand ambassador
19 March 2005
MSN India invites entries for the Cannes Cyber Lions Awards
11 March 2005
It''s time stupid: JWT
10 March 2005
Legends of photography to grace NewSchool 2005
17 February 2005
Amway India launches skincare range
09 February 2005
Hindustan Motors launches new Lancer Lx
09 February 2005
S Kumars enters men''s readymade segment
01 February 2005
Western Union signs three-year contract with ESPN STAR Sports
25 January 2005
150 brands vie for CII''s brand award
20 January 2005
Tamil movie to promote Old Secret rum
12 January 2005
Ayurveda unlimited: The Arya Vaidya Pharmacy expands
27 December 2004
BPL launches CampusZone to net college users
18 December 2004
Kerala adfest-2004 inaugurated
03 December 2004
Madison forays into in-film advertising
23 September 2004
Hyundai launches premium hatch back Getz
16 September 2004
Tata Motors launches Indigo Marina
16 September 2004
Toyota to launch Innova in India next year
16 September 2004
Oscar comes up with new schemes in consumer electronic products
03 September 2004
Medicine Shoppe ties up with Oriental Insurance
31 August 2004
Dainik Bhaskar Indian Marketing Awards
30 August 2004
Coca-Cola India's wins a gold trophy for innovative marketing
21 August 2004
Nissan launches X-Trail sports vehicle
19 August 2004
World Phone ties up with Rediff for wider distribution of its VoIP calling cards
19 August 2004
Tata Honeywell puts dealer business online by launching iStore
19 August 2004
Sara Lee Apparel launches Hanes in India
18 August 2004
Goodlass Nerolac wins two Emvies
17 August 2004
Optimum Media Solutions (South) on a winning spree
11 August 2004
Gillette Introduces the New Ultra Comfort Shaving Gel
11 August 2004
Godrej Consumer Products launches Cinthol perfumed deodorant sprays
07 August 2004
Samsung launches prelims of World Cyber Games at Hyderabad
06 August 2004
Audience Measurement and Analytics launches Asia''s first online TV audience rating service
05 August 2004
Close-Up ties up with Kyon! Ho Gaya Na to reach out to its audience
26 July 2004
Gucci eyewear
10 July 2004
Pepsi set to reach out to consumers with mega "toss ka boss" initiative for icc champions trophy, 2004
03 July 2004
Gillette introduces MACH3Turbo
01 July 2004
Fruit juices go local
23 June 2004
Business Superbrands 2005
10 June 2004
Changing model
05 June 2004
Mattel Toys launches Hot Wheels 'Hot 100'
29 May 2004
Aiwa launches 22 new personal audio products
29 May 2004
Americans to get a taste of India
19 May 2004
Dabur Foods launches Real Junior for children below 6 years
15 May 2004
A contrarian launch strategy
10 May 2004
Henkel Spic now challenges HLL and P&G with price cut
07 May 2004
Knorr Annapurna’s Soupy Snax gives break-time moments a fresh perspective
05 May 2004
Time to dream smart
04 May 2004
5-day summer extravaganza by APTDC
28 April 2004
Pepsi launches summer initiative for 7UP consumers
28 April 2004
Essilor launches Airwear
24 April 2004
EURO RSCG bags Capgemini branding campaign
21 April 2004
Capgemini launches a new global brand campaign
20 April 2004
HLL rolls out consumer promotion campaign
16 April 2004
HLL rolls out consumer promotion campaign
16 April 2004
Delhi Advertising Club awards
14 April 2004
Coke reshuffles brand priorities
13 April 2004
Finding Ms Bigbuy
10 April 2004
Godfrey Phillips launches Maxus brand
10 April 2004
First professional family event management company launched
10 April 2004
Coca-Cola launches Vanilla Coke
08 April 2004
Hutch launches over 250 Java-based mobile games
07 April 2004
Prof Jagdish Seth talks on new frontiers in brand building
07 April 2004
Southern star Chiranjeevi launches Thums Up Mega Thunder celebrations
06 April 2004
Mastercard, Citibank & MTV launch new form of plastic
05 April 2004
Predictable tale
30 March 2004