New age private sector lender YES Bank has won seven awards at `Asia's Best Employer Brand Awards' and the CMO Asia Awards for Excellence in Branding and Marketing. The awards were given out at a function held on 22 July in Singapore.
YES Bank was the only Indian private sector bank to receive these awards in the following categories:
- Continuous innovation in HR strategy at work
- Talent management
- Best HR strategy in line with business
- Excellence in HR through technology
- CEO of the Year award to Rana Kapoor
- Brand excellence in banking, financial services and insurance and
- Best corporate social responsibility practice (overall)
Over 20 countries and nearly 800 entities in 37 categories across Asia participated in the awards ceremony.
"We are extremely privileged to win such prestigious international recognitions. These significant awards are indeed a true acknowledgment of the fine leadership of the human capital management, marketing and corporate communications and responsible banking teams at YES Bank towards achieving institutional excellence in the areas of innovative and business aligned human capital practices, strategic marketing and brand management, as well as sustainable development," Rana Kapoor, founder, managing director and CEO of YES Bank, said.
YES Bank continues to build a high performance culture, be the 'Employer of Choice' and build an entrepreneurial organisation based on the value proposition of 'Creating & Sharing Value' with all our executives, Rana said.
"Since inception, YES Bank has followed an innovative model for its branding and marketing activities. YES Bank designed and conceived the `Yes Money Plant', which reflects the ethos of the bank and is a symbol of growth, success and prosperity."
"The new advertising campaign launched last year truly transforms the brand YES into a consumer centric brand and creates a drive that is unique to brand YES and its attributes of positivity, affirmation and appreciation. In addition, the bank has always been cognizant of its responsibility as a public trust institution to augment India's development and we are committed to incorporating sustainability as a cornerstone of our strategy," he added.
YES Bank is committed to establish a high quality, customer centric, service driven, private bank catering to the future businesses. The bank has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its customers.