BBDO India and Mudra Communications opened the tally for India at Cannes Lions 2011 by bagging five Lions among themselves.
BBDO India won two silver PR Lions for Gillete's Shave Sutra campaign while Mudra Communications won two bronze Promo & Activation Lions and one silver PR Lion for its Silent National Anthem.
Indian agencies though drew a blank in the Direct Lions category.
Mudra Communications' Silent Anthem, created for BIG Cinemas, showed children with speech or hearing impairments enacting the Indian national anthem in sign language, which struck a chord in a multilingual country like India.
The film bagged silver PR Lion in the 'Best Use of Broadcast' subcategory and two bronze Promo & Activation Lions in the 'Best Use of Broadcast in a Promotional Campaign' and the 'Corporate Image and Information' subcategories.
The other contenders in Promo and Activation Lions from India were BBDO and Creativeland Asia.