TAG Ideation wins the creative duties for Blackberrys

Men's formal wear brand, Blackberrys has roped in MWG TAG Ideation, the creative agency of McCann Worldgroup in India, as its creative partner.

TAG won the mandate following a multi-agency pitch initiated by Blackberrys recently.

After two months of presentations, TAG Ideation was handed over the apparel maker's autumn-winter collection.

Yogesh Tiwari, vice president, marketing and sales, Blackberrys, said ''Blackberrys has aggressive plans for a quantum jump. We have a new marketing plan and strategy in place for our branding. We see MWG TAG Ideation as strong partners with huge creative potential which will help us further strengthen our new brand imagery.''

The media duties for Blackberrys are handled by Vizeum, which had won the business in August last year. (See: Vizeum wins media duties for apparel brand Blackberrys)