Lintas Media Group launches media solutions arm Limelight
02 May 2011
Lintas Media Group (LMG) has launched a new media solutions division, Limelight that will provide solutions in the broadcast, digital, print and out of home (OOH) space.
Lynn de Souza, chairperson and chief executive officer, Lintas Media Group, said, ''We believe that our industry is going through a phenomenal change and while paid media still retains its value, the focus will shift to owned media.''
Limelight will work with our clients to create a media strategy for them, which will prioritise all the media options to create maximum earned media for the brand, he added.
Kaacon Sethi will head the new division as president.
She joins from Mediasys Solutions, where she was the managing partner. Prior to joining LMG, Sethi was managing partner, Mediasys Solutions, which she co-owned with media professionals Tapan Pal and Indira Ganguly.
''Sethi is a unique media professional with just the right blend of experience both as a planner-buyer and seller-creator of media - therefore, best suited to helm Limelight,'' said de Souza.
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