Law & Kenneth bags the corporate account for Hero Group
29 Apr 2011
Following a multi-agency pitch, Law & Kenneth has won the creative mandate for Hero Group's corporate account.
The company's pitch for its corporate account, called last month, had seen the participation from roster agencies JWT, PerceptH Draftfcb Ulka besides Law & Kenneth and Mudra Communications.
Hero Group had called for a renewed brand identity post its split with the Honda Group and had roped in Omnicom Group's design agency Wolff Olins for the same. (See: Munjals to pay Rs3841.83 crore for Honda's 26-% stake)
The new brand identity and the corporate campaign are expected to be launched in three months.
The agency though will only handle the corporate campaign for Hero Group. The company's brands would continue to be handled by their respective roster agencies.
