Rediffusion Y&R has made some key management changes to its teams in the East and South.
Amitava Sinha, who was the group executive vice-president for the Eastern region, has been appointed as chief operating officer, East and South while Neville Medhora, business head, Rediffusion Mumbai, has been promoted to vice-president, Mumbai.
Sinha's elevation is a strategic change leading to the restructuring of the operations at Rediffusion-Y&R in South and East, the agency said.
Under his unified role, the agency will aim to deliver better synergies to the brands that it works on, through a larger talent pool and enhanced collaboration between offices.
''I have been a part of the growth story for the Eastern region at Rediffusion. I look forward to the opportunities that the Southern market presents with respect to the multitude of brands that we can work on,'' said Sinha.
Sinha has over 25 years of experience in marketing and advertising, and has worked with brands such as Gold Flake, Wills, Scissors, Eveready, Harpic, Bata, Tata Steel, Berger Paints, Spencer's, Anandabazar Patrika and IFB, among others.