Entertainment company Warner Bros India has roped in Ignitee Digital Solutions to handle their social media marketing activities on platforms like Facebook, Twitter and You Tube.
''Social media marketing has gained a lot of momentum over the last couple of years and has now become an integral part of our overall movie marketing strategy,'' said George John, director, marketing, Warner Bros.
Ignitee had earlier worked with Warner Bros. Pictures India, during the promotion of Harry Potter and the Deathly Hallows on its Facebook fan page.
Warner Bros, a Time Warner Company, deals in every aspect of the entertainment industry, from feature films to television, home video / DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.
Founded in 2000, Ignitee Digital Solutions provides 360 degree solutions for its clients including media planning and buying, search marketing, and creative and technology solutions.