DNA appoints Scarecrow Communications as its creative partner
18 Jan 2011
Continuing its good run so far this year, Scarecrow Communications has bagged the creative mandate of English daily, DNA (Daily News & Analysis), owned by the Diligent Media Corporation.
Rediffusion Y&R was the incumbent agency for the account. In a multi-agency pitch called in June, the English daily had zeroed in on Redifussion as its creative partner. Interestingly, Scarecrow was among the agencies that had taken part in the pitch then.
Prior to that Rediffusion, Contract Advertising handled the account.
Scarecrow had won the creative duties of Future Capital on 13 January, 2011. (See: Scarecrow Communications bags creative duties of Future Capital)
Diligent Media Corporation is a joint venture between the Dainik Bhaskar Group and Zee Group. Launched in Mumbai in July 2005, DNA has a presence in Mumbai, Bangalore, Pune, Ahmedabad, Surat and Jaipur.
