IAA announces Olive Crown Awards for sustainable communication solutions

The India Chapter of the International Advertising Association (IAA) on Monday announced the Olive Crown Awards, dedicated to creative excellence in the area of 'green communication.'

The awards seek to position marketing and advertising as critical components of not just economic growth but more importantly, responsible growth. To achieve this objective, the IAA felt that it was important to reward outstanding creative work that communicates sustainability in any form.

''In the bargain, the IAA would be encouraging positive thinking and debate on matters of sustainability and positioning itself, and the industry as not just custodians of a particular brand, but custodians of brand Earth,'' said Kaushik Roy, president, India chapter of IAA.
 
The Olive Crown Awards will be open to all marketing companies, advertising agencies and others who had created and placed paid communication that espoused sustainability in 2010.

It will cover a wide range of media and marketing disciplines including print, television, radio, digital, out of home advertising, printed literature, documentaries, events and advocacy campaigns, the official communiqu? said.

The Energy and Resources Institute (TERI) would be the 'knowledge partner' for the IAA in these Awards.

The Olive Crown Awards will be held in March 2011 and are open to Indian agencies only.

The India Chapter of IAA, incorporated in July 1991, addresses the common interests of all the disciplines across the full spectrum of marketing communications, from advertisers to media companies to agencies to direct marketing firms, as well as individual practitioners.