Dentsu MediaTech to strengthen Japanese agency's India operations
20 Sep 2010
Dentsu India announced the launch of its fourth service arm, Dentsu MediaTech.
The new agency will offer one-to-one engagement, creative solutions, end-to-end media and a slew of digital, mobile and new media services, and will be based out of Mumbai and Delhi.
''Dentsu MediaTech will help resolve possible client conflicts in categories where we are already having to turn back business, despite already having three Dentsu brands in the marketplace,'' said Sandeep Goyal, Group chairman, Dentsu India to exchange4media.
Dentsu's CRM and loyalty practice arm, ClozR Communications will be integrated into the new arm. ClozR currently handles CRM for Jet Airways and Jaypee, besides others.
The Group's new initiatives in space management, retail design and creation of brand-experience centers will also function under Dentsu MediaTech.
The Dentsu India Group operates three full-service advertising agencies, Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact in the country.
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