Karisma Kapoor appointed brand ambassador for Kellogg India
16 Sep 2010
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Kellogg India, the India subsidiary of cereal and convenience food maker Kellogg Company, has roped in Karisma Kapoor as the brand ambassador for its Kellogg's Chocos Rs10 range.
Kellogg's Chocos is a chocolate flavoured breakfast cereal targeted towards kids. The product is available in two variants the Kpak Chocos Smacks and Kellogg's Chocos Planet & Stars.
Kpak Chocos Smacks, available at Rs10, is a low-fat wheat product enriched with vitamins and minerals and is marketed as an after-school snack for kids.
The campaign will feature Kapoor as a caring mother in a TVC to be aired by the month end.
For the record, this is the first time that Kellogg India has opted for a brand ambassador.
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