Etihad Airways signs Katrina Kaif as brand ambassador

Etihad Airways, the national airline of the United Arab Emirates, has signed Bollywood actress Katrina Kaif as its brand ambassador.

Etihad Airways and Kaif will work on a series of initiatives to promote the airline across India and around the world, including Indian communities in Etihad Airways' major markets such as the UAE, United States and the United Kingdom.

The airline had recently worked with the Kaif for an internet video directed by Bollywood film director and choreographer Farah Khan,  which featured the actress enjoying the comforts and facilities of Etihad Airways.

The video, which has been distributed online across YouTube and various social networking sites, will be used to promote the partnership between Kaif and Etihad Airways throughout the campaign.

Peter Baumgartner, chief commercial officer, Etihad Airways, said, ''Our partnership with Katrina Kaif will help build Etihad's brand name globally and further introduce our world-class products and services across India and to Indian communities around the world.''

The airline also launched a new initiative IndiaConnect, an exclusive club designed to offer a wide range of benefits to Etihad Guest members travelling to and from India, which was launched by Kaif.

Etihad's operates close to 1000 flights per week, with a fleet of 53 aircraft serving an international network of 63 destinations in 42 countries.