Mediacom bags media mandate for Unibic biscuits
09 Aug 2010
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The Indian subsidiary of Australian biscuit brand Unibic has roped in Mediacom to handle its media mandate.
The account, pegged at Rs10-15 crore, will be handled by the South wing of Mediacom.
The creative duties for Unibic are handled by Grey Worldwide South.
Mediacom will employ the television, on-ground and BTL activities to promote the brand.
The brand had made an entry in India in August 2004 and its portfolio includes biscuits and cookies catering to different age groups with a focus on youth and kids.
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