Arun Verma design studio to handle BTL ads of LG
30 Jun 2010
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Arun Verma Design Studio has won the mandate for below-the-line advertisement promotion of LG India.
The studio will employ ground promotions, events, in-store communications, loyalty programmes in stores, malls and LG outlets to promote the brand.
The incumbent agency Rediffusion Y&R will continue to handle above the line activities for LG India.
Arun Verma design studio is the brainchild of Verma who has worked with agencies like McCann Ericsson, MAA Bozell and Draft FCB Ulka.
Its clients include Convergys, Bausch and Lomb, Jaypee Hotels, Monster.com among others.
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