Amitabh Bachchan roped in as brand ambassador, Zen mobile
15 Jun 2010
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Zen mobile, which made an entry in the Indian telecom sector in 2009, has roped in Amitabh Bachchan as its brand ambassador.
It plans to launch a 360-degree media campaign with the bollywood star focussing on print, TV, radio and BTL activities, and has earmarked a marketing budget of Rs25-30 crore.
Bates 141, the creative agency for Zen mobile, will launch the campaign shortly.
Zen Mobile also plans to launch its new range of QWERTY and multimedia feature-rich handsets in the Indian market.
The new mobiles will have social networking features and affordable pricing.
Zen Mobile is a sister concern of the Teleecare group.
