IndiGo airlines launches new ad campaign

IndiGo, the low budget airline carrier promoted by the travel conglomerate InterGlobe Enterprises, has launched a new ad campaign for 2010.

The campaign created by the Delhi based advertising outfit Wieden+Kennedy focuses on IndiGo's formidable track record, operational efficiency and clockwork precision. 

V Sunil, executive creative director, Wieden+Kennedy, says, ''The point of our campaign is that only IndiGo ensures that you get from A to B without wasting your time and money, or being made to feel cheap in the process.''

The 360-degree campaign will focus on TV, digital, print and outdoor media. 

The TVC produced by Bang Bang films and directed by Harvey B. Brown features a special electronic track composition by French DJ Mat of Bhavishyavani Future Soundz.

Commenting on the airline's latest marketing effort, Aditya Ghosh, president, IndiGo, said, ''At IndiGo, low cost and low fares don't mean low quality.  On-Time performance is core to our business and is one of the three values that IndiGo stands for.  The new TVC is refreshing and unique and reinforces IndiGo's commitment of providing all our fliers with an on time, hassle free experience at low fares.'' 

InterGlobe Enterprises has a significant presence in the fields of airline and aviation management, travel related services, travel technology, travel distribution services and hotel development and management services.