The Advertising Standards Council of India (ASCI) unanimously elected Prof Dhananjay Keskar, director, IBS (a leading B-School) as chairman of the Board of ASCI.

Keskar takes over from Madhukar Kamath, who has stepped down as Chairman of ASCI. The appointment was done following a board meeting on 10 December, 2009.

Rajiv Dube, president, passenger car business unit, Tata Motors Ltd, and Vikram Sakhuja, chief operating officer - South Asia, GroupM, have been appointed as vice-chairman and honorary treasurer, respectively.

The other members of the new board of governors are:
Advertisers: Narendra Ambwani (Johnson & Johnson), Shantanu Khosla (Procter & Gamble Hygiene & Health Care), Gopal Vittal (Hindustan
Unilever)

Media: Bhaskar Das (Bennett Coleman & Co Ltd.), Vikram Kaushik (Tata Sky Ltd.), G Krishnan (TV Today), I Venkat (Eenadu)

Advertising Agencies: Madhukar Kamath (Mudra Communications), Arvind Sharma (Leo Burnett), Srinivasan Swamy (RK Swamy BBDO)

Allied Professions: Dilip Cherian (Perfect Relations), Pranesh Misra (Brandscapes Consultancy Pvt Ltd), and Partha Rakshit (The Nielsen
Company)