Sunil Gupta releases Living on the ‘Adge’ in Jhande Walan Thompson

Sunil Gupta, managing partner South Asia, results international and regional director, South West Asia, APRAIS Worldwide has released his book Living on the 'Adge' in Jhande Walan Thompson.

It is a story of a metropolitan Indian's career through a modern profession: advertising and has its fair share of humour. The books has a wonderful cast of characters and companies (a virtual who's who of advertising and marketing), inimitable descriptions and hilarious episodes, it presents a valuable and irreverent history of the growth and development of an increasingly important and yet largely unknown sector of industry.

Living on the 'Adge' in Jhande Walan Thompson talks about Gupta's 23-year advertising journey and Gupta says, ''There is no book that I can think of in India that talks about life inside the advertising industry, right from the junior levels, they all talk about the creamy layers. The reality of life in an advertising agency is totally different, and in my book I want my readers to know all shades of life in the advertising industry.

''I personally had a wonderful life in the ad industry, I have worked with all kinds of clients and in three different decades, that is, right from 1978 to 2002, where India changed completely. My book is not about case studies, it is about life, it's about learning and the lessons learnt. My book is about fun, a human story and not a 'text book'.
 
''In this book, one will be able to learn a little bit about life as you are dealing with all kinds of people. My book talks about the inside life of the ad agencies, nevertheless scam ads or any unethical practices and so on are neither subject nor object of my book,'' he added.

The book has names like Colvyn Harris, CEO, JWT India; Rohit Ohri, managing partner, JWT Delhi; and Anita Gupta, SVP and managing partner, JWT Chennai, among the few.

Gupta, who is responsible for India and Sri Lanka at APRAIS Worldwide, had earlier held the positions of executive vice-president at HTA (now  JWT) Mumbai; vice-president JWT Kolkata; and senior VP, JWT Delhi.