Quasar bags digital account Eureka Forbes

Quasar has bagged the digital account for Eureka Forbes. As the digital AOR, Quasar will be responsible for the complete range of digital responsibilities, which includes SMO, SEO, ORM, website, online media planning and buying, etc.

Quasar handles Sharekhan, Tata Docomo, Lodha Group, and Web18, Microsoft, Apollo DKV, and Monster.

Eureka Forbes makes water purification systems, vacuum cleaners, and air purifiers.

Marzin Shroff, CEO (retail), Eureka Forbes Ltd, said, ''We are happy to assign our digital responsibility to Quasar. The digital medium is the medium of the future, and Eureka Forbes would like to replicate its 'offline' success on to the 'online' platform. We feel that Quasar is the right partner as they offer end-to-end solutions and we are happy to add them to our long list of 'friends for life'.''

Sandeep Singh, business head, brand and media solutions, Quasar, stated, ''We are delighted with the partnership of two leaders in respective categories and as we have complete ownership of the business on the digital front that will allow us to leverage Quasar's 360 degree capabilities to the maximum. We are excited to seek an opportunity to work with EFL after a long drawn pitch process and look forward to this partnership.''

Quasar is one of India's leading digital media and e-business services companies offers a comprehensive range of specialist digital services including digital media, creative, e-business solutions, search marketing and optimization, mobile marketing, e-commerce, social media and eCRM among others. Quasar, incubated by StudioSmile is a part of WPP - the largest marketing communications group in the world. Quasar's offices are located in New Delhi, Mumbai and Bangalore.