Ogilvy PR wins Network of the Year at Asia Pacific PR Awards
14 Nov 2009
Capping an impressive year of recognition, Ogilvy Public Relations Worldwide has just scooped top honours as Network of the Year at the annual Asia Pacific PR Awards.
For the fifth year in a row, Ogilvy PR Asia Pacific outscored every other agency in total number of awards across a broad array of regions and categories. Ogilvy PR picked up 13 awards – more than three times the number of the next highest scoring agency – and scored in more than half the campaign categories (11 of 18).
Separately, just last month Ogilvy PR was named Large Agency of the Year in the PR News Platinum PR Awards.
''We are on such an incredible roll. While we created award-winning work for our clients in categories ranging from technology to consumer marketing to CSR and public affairs, it's great to see we took the top award in a new area in which we have invested so much this year – Digital Influence,'' said Christopher Graves who has led Ogilvy PR as regional CEO for the past five years and now will take up the role of Global CEO.
Ogilvy PR won the ''Best Use of Digital'' category for a mysterious blind product trial strategy that delivered outstanding product feedback and credibility by the most influential beauty bloggers in China for Unilever's Pond's Age Miracle (PAM). With a jar of a mystery cream pitted against their usual prestige anti-aging cream for seven days, these expert bloggers, many of whom carry greater influence that traditional beauty media, gushed over how much better this mystery cream was, with 90 per cent recommending it over their usual prestige brand. The Pond's brand was revealed at the end of the seven day trial to a significant online buzz over the surprise result.
In all Ogilvy has won one Gold Award (Asia Pacific Network of the Year), three ''Campaign of the Year'' Top Awards, two Certificates of Excellence and eight Honourable Mentions
