BBDO global study on slowdown effects released

BBDO's global study on the effect of the slowdown on consumers across markets reveals what is a known fact - buoyed by the support networks of family, community and social engagement practices, Indians seem to be coping much more positively with the economic challenges and are more confident about their long-term future than their American, Asian and European counterparts.

These values have served Indian well through this crisis, and are most likely to prevail for the foreseeable future, says the study.

The study was unveiled in Mumbai on 10 November 2009 at a press meet.

The study was conducted in 15 markets involving 15,000 consumers. This is BBDO's first ever study on the impact of recession on consumers. As Thomas put it, this study would help BBDO offices and their clients across the world with an idea of the underlying trends in consumer behaviour in different markets, keeping the recession in mind.

The study sought to go beyond the traditional financial and economic analysis of the crisis to reveal the effects on consumers and their differing responses across markets. The results are revealing. Like other markets, Indian consumer confidence was hit.

However, the BBDO study shows that Indians are once again exhibiting their renowned resourcefulness in response to the economic challenges of the last few months.