Financial services firm Religare appoints Ogilvy
12 Oct 2009
Ranbaxy group diversified financial services Religare Enterprises has roped in Ogilvy as its group creative partner. The other agencies involved were JWT, McCann Erickson, TBWA, Capital Advertising and Law & Kenneth.
Ogilvy was handed over the mutual funds business in June this year. Now, it will also handle the financial services, comprising asset management, wealth management (Religare Macquarie), equity and commodity broking, investment banking, lending services, private equity and venture capital. It will also take care of the other companies under the Religare umbrella - Religare Voyages, Religare Aircharter and Religare Technova.
Subhrangshu Neogi, director, brand and corporate communications, Religare Enterprises Limited said that Ogilvy is the ideal agency to handle the diverse nature of Religare's business.
The company's life insurance business, operating under the brand name Aegon Religare, is handled by Contract Advertising, out of Mumbai. The healthcare business, including SRL Diagnostics and Religare Wellness, will continue to be looked after by Arms Crestra.
With Religare looking at going international, Sanjay Thapar, group president, north and east, Ogilvy India, says that the agency would take Religare to the next level, and help build a brand that is relevant in India as well as globally.
