MIXX 2009 to showcase best minds fuelling interactive's creative revolution

The Interactive Advertising Bureau has announced cross-industry talent that will appear at its fifth annual MIXX Conference and Expo, 21-22 September in New York City.

The official interactive event of Advertising Week, MIXX is the primary venue for elite advertising agencies, brand marketers and publishers responsible for transforming the consumer media experience.

They will all address this year's theme, ''Fueling Interactive Advertising's Creative Revolution.'' The event will take place at the Crowne Plaza Times Square and will culminate on the evening of September 23 with the 2009 MIXX Awards Gala hosted by Jim Breuer, Saturday Night Live comedian.

The lineup includes representation from brands like AstraZeneca, AT&T, General Mills, Frito-Lay, Intuit and Procter & Gamble. Featured speakers include:

• Chris Anderson: author, Free: The Future of a Radical Price, and editor-in-chief, Wired magazine
• Tim Armstrong: chairman & CEO, AOL 
• Nikesh Arora - president, Global Sales Operations and Business Development, Google 
• Colleen DeCourcy: chief digital officer, TBWA Worldwide
• Bob Greenberg: chairman, CEO, Global Chief Creative Officer, R/GA
• Ashton Kutcher: co-Founder, Katalyst Media
• Nick Law: EVP, chief creative officer, North America, R/GA
• David Moore: chairman & founder, 24/7 Real Media, and Chairman of the Board, IAB
• Yusuf Mehdi: SVP, online sudience business Group, Microsoft Corporation
• Elisa Steele: CMO, Yahoo!
•  Lucas Watson - global team leader, Digital Business Strategy, P&G
• Steve Wax: managing partner, Campfire

''By putting the creative revolution front and center at the MIXX conference, the most important industry gathering of interactive leaders, we showcase the simple fact that advertising is a conversation - a story told by creatives,'' said Randall Rothenberg, President and CEO of the IAB. ''The best advertising is storytelling, and this year the media industry's most gifted storytellers are on our stage to illuminate what really matters most in marketing-how to make an emotional connection that moves people.''

In addition to the main stage keynote speakers, MIXX 2009 will give its audience an enormous a choice of workshops, panels, breakouts, industry forecasts and an exhibit hall filled with a wide breadth of companies showcasing innovative services and tools.

Adding texture and context to the two-day agenda, MIXX will feature three parallel tracks focused on creativity, innovation and impact.