Mudra South to look after creative duties of Peter England People
12 Aug 2009
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Mudra South has been assigned the creative duties of Peter England People (PEP). The agency has been handling its mother brand, Peter England, since the time of its launch. Orchard Advertising was the creative agency on board when Peter England People was launched sometime mid last year.
The brand is an initiative of Madura Garments to offer casual and fun clothing for the entire family under one roof.
The win comes close on the heels of Mudra bagging international innerwear brand Jockey earlier in the year. Madura Garments is looking at launching new stores and the communication needs would multiply with those launches.
The campaign will primarily be driven by print and outdoor.
