The Upper Storey sets up unit in Mumbai

The Upper Storey (TUS), an eight-year-old digital agency headquartered in Singapore, has set up a unit in Mumbai, thereby marking its second overseas office in the past three months, the previous office being Studio TUS in Kuala Lumpur. The Mumbai launch is aimed at helping TUS service multinational brands at national and regional levels.

TUS's India office is aimed at helping the agency service multinational brands at both the local and regional levels. TUS's client list includes Nokia, Dell, Intel, OCBC, the Singapore Tourism Board and Nikon.

TUS is said to have a longstanding relationship with Nokia, it has recently launched campaigns such as Dell Swarm and Intel Sponsors of Tomorrow. Dell Swarm is a social media concept that harnesses crowd-sourcing to encourage group buys of PCs, while Sponsors of Tomorrow uses cutting-edge customisation technology to celebrate innovation.

All its three offices - in Singapore, Kuala Lumpur and Mumbai - will function as full-service outfits. The Singapore headquarters recently won the OCBC Cycle Singapore 2010 integrated campaign pitch and had picked up a Cannes Silver Lion for its Save the Words campaign.

Founded in 2001, The Upper Storey is a Singapore-owned, 40-strong digital agency. Its clients include Nokia, Intel, Dell, LG, Nikon and the Singapore Tourism Board. Studio TUS in Kuala Lumpur serves as a regional production hub, while TUS Singapore includes a 3D team that specialises in motion graphics.