Maa to launch rural marketing division
17 Jun 2009
Maa Communications, earlier known as MAA Bozell is now gearing to launch its rural marketing division by September 2009, and a public relations division by the year end. These new verticals will be under Turn On.
The company had recently launched the experiential marketing division Turn On, Sabre Digital (digital) and Masala Tea (branded entertainment) for this purpose.
Turn On, which operates in Karnataka, Andhra Pradesh and Tamil Nadu, has bagged the business of launching Nokia E-75 in these three states, where it would be offering innovative ways for the customers to experience the brand. This would begin much before the potential buyer walks into a shop floor.
Maa Communications is looking at giving their clients the entire range of new age marketing and branding solutions.
In addition to these initiatives, Turn On is also launching a property called The Million Dollar Arm with JB Bernstein who is the brain behind this concept and Managing Director, Seven Figure Management, LLC.
The idea is to find the best pitcher, and give a boost to another game - baseball. The winners get to go to the US, and learn the game with the best talent available in the world.
