Elucido Media to expand
11 Jun 2009
Elucido Media Networks, a digital media solutions company, specialising in digital signage applications is expanding. Just 14-months old, the company now plans to expand by hiring more people increasing its staff to 50.
Rajat Rakkhit, chairman and CEO, Elucido Media Networks believes that digital signage in India is in its nascent stage and hence wants Elucido to expand.
The company claims to have systems to measure the audience actually viewing the signage including the time spent on viewing, thus being able to measure the conversion to actual footfalls and calculate the ROIs.
Elucido also has superior quality HD screens and are technologically well networked which allows remote control on their screens anywhere in the world.
Elucido has screens in Garuda Mall in Bangalore, and it has plans to run huge campaigns with big players in the next few months. It also plans to increase the number of screens that stand at about 300 to 1000 in the next six months. Besides malls, the company also engages digital signage in healthcare, hospitality, education space, banking and consumer retail.
