Posterscope brings Hyperspace to India

Aegis Group's Posterscope, which was launched in India last year, is now bringing another division, Hyperspace, to the country. Hyperspace was established in 2002 in the UK to help amplify out of home (OOH) communications using innovative, cutting-edge solutions.

Hyperspace India currently has a six-member team in its three offices in Mumbai, Delhi and Bengaluru and plans to expand this team to 15-18 people in a year.

Backed by extensive research and hard work for the last six months on both local and international fronts, the client will see a lot of value enhanced by the specific tools to be launched by Hyperspace. It will initially launch three tools to support the services.

These will include a global database of 2000 plus images and 500 plus videos of the innovative and creative work done in the OOH arena in India and worldwide.

The most innovative and creative work in each category will be visible from across the globe by different agencies. The database will search and throw up these images and videos. This will give the client an idea about the possibilities of the kind of work that can be done for them.

Hyperspace will also launch Prism M&M, a planning cum database of all the malls and multiplexes in the top six cities in India. Roughly 500 plus malls and multiplexes have been covered and mapped in this tool.

Prism M&M not only filters the type of format, but further optimises the environment as per the target audience. Suppose a client wants a list of discount stores, he can get this and even narrow the search down to, say, food environments to put up a huge apple shaped kiosk to promote its brand of apple juice.

Thirdly, the famous Prism Screen, which is a planning tool for digital advertising, is also in the process of being customised for India.

Hyperspace will focus on creating impact within the OOH domain and its services include OOH creative ideas and innovations, digital OOH, retail and malls and multiplexes. 

Hyperspace is currently present in eight markets and 
 
has won awards for some of its work, including the advertising done for automobile manufacturer, Nissan, on ski slopes. It has also done some impressive ambient advertising for brands such as Absolut Vodka, British small car Mini and insurance company ING.

Hyperspace will be available to all key Posterscope clients and will have its own clients as well. It has started off with about seven clients, the names of which the company plans to share later.

Posterscope is working with 31 clients including Philips India, Adidas, Blue Star, UB Group, Pantaloons, Google, Big Bazaar, Lee Cooper, Ray Ban and Essar Steels, with advertising reaching across more than 300 towns and cities already. Posterscope is present in Europe, South Africa, the Asia Pacific and the US.