AdAsia 2009 to be held in October

12 May 2009

1

AdAsia 2009, the biennial conference organised by the Asian Federation of Advertising Associations (AFAA), will be held at the Kuala Lumpur Convention Centre from October 22 to 24.

The theme of this year's conference is ''Redefining the Future'' and it aims to address the current economic situation by advocating changes for long-term stability.

Delegates from AFAA 16 member countries, including Japan, India, South Korea, Indonesia, Thailand, and Singapore, will have an opportunity to get insights from industry veterans on defining the new marketing order of tomorrow.

Day One of the conference will focus on ''The Age of Responsibility'' highlighting how Asian brands need to behave, perform, and innovate to secure a share of the global market. Day Two will focus on ''Thriving in Uncertain Times'' with speakers defining some ground rules on establishing paths to success.

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